LIST DESCRIPTION
This database contains the addresses of 1.4 million owners of in-ground pools who are the top prospects for weekly service. The database starts with the In-ground Pool Owners list and then dials in the following X-Factors to identify top prospects:
- Home Market Value Index
- Household Income Index
- Discretionary Income Index
We can extract a custom list based on precise identification of pool owners in your targeted geographic area, growth targets and budget.
RECOMMENDED USAGE
- Weekly service prospects
- Note: Use the Total Pool Owners list for retail promotions
LIST SPECIFICATIONS
Name: New In-Ground Pool Prospects
Region: Domestic (U.S.)
Total Universe: 1,445,135
Updates: Quarterly with interim refreshes
CASS Certified: Yes
NCOA: Yes
License: One year unlimited use
Base Price: $0.30 each in quantities of 10,000 addresses (see price list).
X-FACTORS
Single family detached dwelling
Presence of an in-ground pool
One name per address
Home Worthiness Index
Household Income Index
Discretionary Income Index
Info-spatial™ Identification
Deliver-ability validated with USPS
PRICING INCLUDES:
- Individualized trade area consulting and identification ($250 value)
- Data hygiene of your customer address list ($500 value)