LIST DESCRIPTION
This data base contains the addresses of 7.8 million prospects most qualified to purchase a new above-ground pool out of a total of 114 million non-pool households in the US. Xmente developed this profile based on the PKData profile for above ground pool owners which includes:
- Household Income Index
- Home Market Value Index
- Discretionary Income Index
We can extract a custom list for your market area based on precise identification of prospects at a local level who meet or exceed these characteristics (X-Factors) which include:
- Does the occupant own the home and has no pool?
- Does the home value match the above ground pool profile?
- Does the owner's income match the above ground pool profile?
- Can the owner afford it after other expenses?
- Are the home addresses located within the targeted area?
RECOMMENDED USAGE
- Reach 100% of the prospects in your trade area who are best qualified to purchase an above ground pool.
LIST SPECIFICATIONS
Name: New Above-Ground Pool Prospects
Region: Domestic (U.S.)
Total Universe: 7,772,627
Updates: Quarterly with interim refreshes
CASS Certified: Yes
NCOA: Yes
License: One year unlimited use
Base Price: $0.30 each in quantities of 10,000 addresses (see price list).
X-FACTORS
Single family detached dwelling
Owner occupied, no renters
Does not own a pool
One name per address
Home Market Value Index
Household Income Index
Discretionary Income Index
Info-spatial™ Identification
Deliver-ability validated with USPS
PRICING INCLUDES:
- Individualized trade area consulting and identification ($250 value)
- Data hygiene of your customer address list ($500 value)