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  • About Business Analysis Business Growth Services
  • Some proof that post cards work for pool retailers. How to think about and measure results for post card campaigns. Why frequency makes a difference in post card card campaign results. What factors influence response rate to my campaign? What response rate should I expect? How to make money at lower response rates. Five "rights" to achieve direct mail results. How to Choose the Most Effective Retail Store Advertising. How to get more weekly pool cleaning customers. Postcard Design Best Practices Online Training for New Employees
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Xmente Direct
  • Home/
  • Intelligent Lists/
    • About Our Lists
    • Total Pool Owners
    • In-Ground Pool Owners
    • Weekly Maintenance Service Prospects
    • New In-Ground Pool Prospects
    • New Above Ground Pool Prospects
    • New Spa Prospects
    • Mailing List Pricing
  • Direct Mail/
    • About Direct Mail
    • Postcard Campaigns
    • Postcard Campaign Pricing
  • Business Analysis/
    • About Business Analysis
    • Business Growth Services
  • Learning Center/
    • Some proof that post cards work for pool retailers.
    • How to think about and measure results for post card campaigns.
    • Why frequency makes a difference in post card card campaign results.
    • What factors influence response rate to my campaign?
    • What response rate should I expect?
    • How to make money at lower response rates.
    • Five "rights" to achieve direct mail results.
    • How to Choose the Most Effective Retail Store Advertising.
    • How to get more weekly pool cleaning customers.
    • Postcard Design Best Practices
    • Online Training for New Employees
  • FAQ's/
  • About Us/
  • Contact/
Pla-Mor pano photo2 (11) x1500px.jpg
Xmente Direct

Helping pool and spa companies grow.

Online Training for New Employees

Xmente Swimming Pool Retail Academy (XSPRA) was founded by former BioLab executives Larry Bloom, Tresa Kenny, and Steve Carlyle, along with Internet software and media product marketer Adam Bloom. Below is a home page snapshot featuring "How Pools Operate," a brain-science-based, cost-effective, user-paced online training course to help all employees learn how to consistently “speak pool” to consumers.

Xmente Direct
  • Home/
  • Intelligent Lists/
    • About Our Lists
    • Total Pool Owners
    • In-Ground Pool Owners
    • Weekly Maintenance Service Prospects
    • New In-Ground Pool Prospects
    • New Above Ground Pool Prospects
    • New Spa Prospects
    • Mailing List Pricing
  • Direct Mail/
    • About Direct Mail
    • Postcard Campaigns
    • Postcard Campaign Pricing
  • Business Analysis/
    • About Business Analysis
    • Business Growth Services
  • Learning Center/
    • Some proof that post cards work for pool retailers.
    • How to think about and measure results for post card campaigns.
    • Why frequency makes a difference in post card card campaign results.
    • What factors influence response rate to my campaign?
    • What response rate should I expect?
    • How to make money at lower response rates.
    • Five "rights" to achieve direct mail results.
    • How to Choose the Most Effective Retail Store Advertising.
    • How to get more weekly pool cleaning customers.
    • Postcard Design Best Practices
    • Online Training for New Employees
  • FAQ's/
  • About Us/
  • Contact/

Online Training

Our sister division, Xmente Swimming Pool Retail Academy (XSPRA) was founded by former BioLab executives Larry Bloom, Tresa Kenny, and Steve Carlyle, along with Internet software and media product marketer Adam Bloom. Our initial offering is titled "How Pools Operate" and is a brain-science-based, cost-effective, user-paced online training course to help all employees learn how to consistently “speak pool” to consumers.

OnlIne Training.jpg

Click here to go to the Swimming Pool Academy website.

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