Grow Retail, Weekly Cleaning, Covers, Liners, Closings and More
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Let us help you grow using Xmente’s exclusive turnkey direct mail services. Our proprietary process delivers superior results by leveraging three key areas:
1- Reach the Best Prospects
Intelligent pool and spa address lists are the most important factor in maximizing results.
The list is the most important element in any direct mail campaign. No matter how well you do everything else, if the list isn't right, you will fail. To get the most out of your campaign the list must reach your existing customers, lost customers and high quality prospects who have never made contact with you but live in your trade area.
Xmente applied its expertise in large-scale data mining and analytics to over 239 million consumers nationwide to develop the most complete and current list of pool owner addresses available today. Then we developed a process to clean your customer list, combine it with Xmente's list and remove duplicates. We help you define your trade area and budget. All the data services are free and you only pay to license the pool owner addresses that were not on your original list.
You simply cannot get these customized services and mailing list from anyone else. Our mailing lists reach more highly qualified prospects than any other list or advertising option available.
2- Make More Effective Offers
Intelligent direct mail postcards offers are based on direct marketing best practices.
The offer sounds like a simple concept – and it is – but for some reason, many people, including many in the advertising profession, have never fully grasped it. The problem is that almost everyone views advertising from a branding perspective where creative concepts, clever wordplay and eye-catching graphics rule the day. Brand advertising is largely a subjective form of advertising with no ability to measure results and no direct relationship between advertising and sales.
Xmente understands that direct response is very different. Direct response is measurable down to the penny and it produces real, tangible results in the form of leads or customers. But to be successful at it, one must understand that response is generated not from creativity, but from your offer.
Xmente can design, print and mail high quality, full color both sides, oversize 6”x 11” postcards using direct mail offer “best practices” to deliver the best return for your marketing investment. Working together, we handle design to delivery.
3- Measure and Improve
Intelligent business analysis improves your ability to grow.
Combining your point of sale data with direct marketing results provides a lot of information. Every mailing brings new data to the table as part of a continual process to improve marketing performance that is designed to help you to grow in three key areas:
- Acquire New Customers
- Retain Existing Customers
- Win-back Lost Customers
But having this data is only part of the equation. The real question is “What do you do with it?” That’s where Xmente steps in. We are experts at analyzing business performance, something every small business needs but few owners have the time or skills to do well.
With Xmente's help you will see prospects, customer retention, competitors and improvement opportunities in a way that is not normally visible. We identify cost effective action you can take on your own or using Xmente’s turnkey support. And the base level of our analytical services are free for our ongoing customers.